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We’ve all heard the saying ’safe as houses’ and that investing in real estate is always good over the long term.

As towns and cities grow real estate is always in demand and provides a lucrative opportunity for savvy real estate investors.

But what about the other real estate? The one with no bricks. No carpet. No tenants.

The most exclusive pieces of this other real estate sell for hundreds of millions of dollars.

You can own your own piece of this virtual real estate for just a few dollars. The only tools you’ll need to develop it is your computer.

I’m talking about domains and their web sites. The online real estate.

There are two main options online, just like normal real estate. You can either build or buy.

There is a wealth of knowledge out there on building site, and the possibilities are endless. However less talked about is the option of buying existing sites.

If your time is at a premium this can be a better route, as websites often trade at very attractive multiples of earnings. But more than that, the price you pay is often a fraction of what your time would be worth to build that site. Let someone else do the grunt work setting it up and doing the basic SEO and promotion then take it over to monetize it fully and take it to the next level.

The Sitepoint marketplace is one widely used place to buy and sell websites. It’s important to because of scammers however. It always advisable to use a 3rd party payment service like escrow so you can verify the site’s income and other claims before finalising the payment.