Lead with the product, Lead with the business or Lead with the…
A common dilema on how to approach your network marketing business is whether to lead with the product or lead with the business.
Leading with the product is a good way to start to build a good cash flow, as there is a good initial return on your time invested. Provided you have a good product then you will get loyal customers that will be advocates of the product for you. Of your most passtionate customers, you will get some team members who are unlikely to drop out as the love the product. The main thing to be carefull is not introducing the business side to customers too soon, as they may not appreciate your ulterior motive to get them to join up just yet.
The other way of leading with the business is straight up front of what it is about. It gets people excited about the possibilities and can be a fast way to build the business. The downside here is you can come across to people as building a pyramid if its just all about recruiting. A good presentation will show any prospects how it actually is legitimate.
Now there is actually a third alternative out there which is basically what the whole attraction marketing is about. This is where you lead with free training that positions yourself as a leader. By leading with the training you are attracting real business builders, as they are seeking out effective ways to build a big business.
You can guess which approach the site is based on by its domain, FreeHomeBizTraining.com!

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