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When you’re ending a conversation with the lead, you’re often be needing to schedule a follow up call. One lesson I learnt in the early days of following up leads is to apply the Hollywood principle.
“Don’t call me, I’ll call you ”
Sometimes your prospect will offer to call you back at a certain time and day. However they’re probably busy people and they don’t know enough about the business yet to be excited. That time and day will usually pass and you’ll wait a bit of time to give them a chance, then you wont know a good time to get them and a few days can pass easily. And when you do get in contact, it can make them feel awkward because they missed the agreed time.
It’s best that you are the one calling, after all it’s your business not theirs, so you need to take the initiative.
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